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Soft Scandinavian Essentials

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Soft silhouettes. Minimal energy. Timeless pieces.

Designed in Scandinavia, Worn Everywhere


At ALØRA, we create more than clothing — we shape mood.

Inspired by Scandinavian simplicity and feminine confidence, our pieces bring calm, beauty and clarity into everyday life.

From neutral tones to elegant fits, ALØRA is where minimalism meets soul.


New This season

Soft Scandinavian Essentials

Emilia Off-Shoulder Knit Top Emilia Off-Shoulder Knit Top
Emilia Off-Shoulder Knit Top
€29,99 EUR
No reviews

2 colors available

Sienna Wrap Shorts Sienna Wrap Shorts
Sienna Wrap Shorts
€34,99 EUR
No reviews
Luna Crochet Maxi Dress Luna Crochet Maxi Dress
Luna Crochet Maxi Dress
€34,99 EUR
No reviews

1 color available

Save €10,00
Ivory Grace Shorts Ivory Grace Shorts
Ivory Grace Shorts
€39,99 EUR €49,99 EUR
No reviews

1 color available

Sculpted Seamless Bodysuit Sculpted Seamless Bodysuit
Sculpted Seamless Bodysuit
€29,99 EUR
No reviews

1 color available

Freja One-Shoulder Top Freja One-Shoulder Top
Freja One-Shoulder Top
€29,99 EUR
No reviews

5 colors available

Elin Denim Jumpsuit Elin Denim Jumpsuit
Elin Denim Jumpsuit
€69,99 EUR
No reviews

1 color available

Serena – Double Strap Minimal Dress Serena – Double Strap Minimal Dress
Serena – Double Strap Minimal Dress
€29,99 EUR
No reviews

2 colors available

A new way to dress, rooted in Scandinavian simplicity

Discover ALØRA


ALØRA is born from the Scandinavian philosophy: less is more. We blend soft, natural tones with timeless design to inspire women in their daily style. Each piece is carefully selected for its versatility and effortless elegance, empowering you to express your purest self every day.

Our commitment to quality and refined simplicity ensures that every garment feels like a second skin, a gentle reminder of the beauty found in understated luxury.

Our Collections

Explore Our Curated Selections

ALØRA Collection List

Elegant long sleeve dress
Ella Jacket – Oversized Shearling Coat
Elara Dress – Sunset Halter Maxi

Timeless paring

Scandinavian calm, elevated

Discover the power of simplicity. This combination embodies our vision of timeless essentials and minimalist elegance.

Quiet Luxury, Defined

Freja Structured Shoulder Bag

Freja Structured Shoulder Bag
Freja Structured Shoulder Bag
Freja Structured Shoulder Bag
Freja Structured Shoulder Bag
Freja Structured Shoulder Bag
Freja Structured Shoulder Bag

Freja Structured Shoulder Bag

€89,99 EUR €109,99 EUR
Save €20,00
No reviews
No reviews
Color:Brown
Quantity:

Contact us


 

 

We’d love to hear from you. Whether you have a question about our collection, an order, or just want to say hello – feel free to reach out. Our team is here to help and will get back to you as soon as possible.

Email

contact@aloraofficial.se

Business Hours

Monday – Friday: 9:00 AM – 5:00 PM (CET)

Social Media

Follow us on Instagram: @aloraofficial

Or simply fill out the form below, and we’ll get back to you as soon as possible.